VERSO UN MODELLO DI TURISMO INTEGRATO PER LA CAMPANIA. IL TURISMO DI PROSSIMITÀ E IL COMPREN-SORIO CILENTANO

Abstract

Towards an integrated tourism model for Campania. Local tourism and the Cilento area. – The 2019 health emergency has produced severe impacts on the tourist economy. The first signs of a recovery in the sector came from short-range and short-term trips to uncrowded locations later defined as “proximity tourism”. In Campania, some of these small villages are distributed in the hinterland of geographical areas peripheral to the main relational circuits, such as the Cilento National Park district. This area has great attraction, as it is a short distance from the Salerno coast. Starting from this consideration, the contribution intends to focus attention on the current configuration and future prospects of the sea routes that connect the coastal capitals of Campania to the numerous coastal centers of Campania. Then, reflecting on the possible interactions between “proximity tourism” and “foreign tourism”, in development in the post-pandemic phase, the contribution pays attention to the phenomenon of the rediscovery of the attractiveness of smaller villages, to show how an intensification of maritime routes can contribute to sustainable tourism development, not only from a “proximity” perspective, but by intervening in the rebalancing of the regional tourist movement.